ABC works with the top team and relevant stakeholders to ensure that all perspectives are included in the strategic planning. This may include interviews of relevant stakeholders, research into the industry and the competitors and ensuring that the key players provide the relevant information needed by all to consider the strategic options. ABC then designs and facilitates the strategy awayday(s) to ensure the right people are involved in the discussions and that there is a balance of evidence and opinion among the group to analyse the current and future situation, a mix of vision and data in thinking through creative responses and in developing appropriate strategic plans.